Laboratories

ViA Multimedia Laboratory is currently equipped with professional mobile TV studio and multimedia content editing equipment.

Filming in a 3-8 camera mode (in collaboration with ReTV) can be technically provided both in ViA studio and outside of it. The professional video equipment provides both content recording and live broadcasting on TV and/ or social portals in HD and higher quality.

The equipment is suitable for filming and editing various thematic programmes, as well as ensuring the qualitative broadcasting of conferences, concerts and other events. The equipment is also suitable for making documentary films and other large-format audiovisual content. The equipment can also be used for media training.

The equipment includes a full range of mobile studio equipment: cameras, a directing console, recording and editing equipment, microphones, communication devices, a remote wireless camera connection and studio prompter (equipment for viewing text in camera), a professional drone, studio and outdoor lights and other professional TV equipment units.

The Multimedia Laboratory in collaboration with Re:TV has already implemented a number of joint projects using the technical and professional resources of ViA, for example, the programme series "Vidzeme speaks openly", Saeima (the Parliament) debates - expert studio, etc.

In cooperation with the national television channel Re:TV and the regional TV “Vidzeme Television”, content is prepared and broadcast in Latvia and on multimedia platforms around the world.

The average audience of ReTV (per month) in Latvia is about 730,000 viewers.

Vidzeme Television distributes its content on ReTV and on the Internet, with the average audience of one TV programme being 30,000 viewers. A substantial part of the audience watches TV content on the Internet. In addition to the numbers mentioned, for example, ReTV has 13,000 followers on the social networking site Facebook, VTV ~ 7000 followers and even 700,000 consumers of information are often reached through this media channel per month.

This year ReTV-VTV team is preparing content also for LTV, and is going to start cooperation with LNT.

There will also be an equipped filming pavilion-studio available this year.

Contacts:

Iveta Auniņa

Head of Multimedia Laboratory

E-mail: iveta.aunina@va.lv

Spatial Research Laboratory

The aim of the Spatial Research Laboratory is to provide support for the research within the economic sectors using geospatial data, with an emphasis on the tourism industry.

The key tool used is the Geographic Information System (GIS) that is widely used to visualize various data and processes. The GIS includes the storage, updating, analysis and visualization of geographic data and other thematic data (in the form of maps, charts, etc.).

The laboratory is equipped with the latest ARC GIS software, which enables the use of innovative methods of geospatial data processing and analysis for research purposes.

One of the main products of the Spatial Research Laboratory is a unique geospatial database of Latvian tourism and recreation sector, which is regularly updated. It is a qualitative supplement to the interpretation of the analytical results of big data and business intelligence solutions; it helps to forecast tourism development in destinations of various scales.

Big Data is large scale data of various types obtained from different sources, such as people, devices, or sensors.

The laboratory offers devices for the time, space and behaviour measurements of tourist mobility and the flow of public event visitors, devices for measuring various linear flows of tourists and visitors, devices for the spatial measurements of a short-term local visitor flow. It is possible to use tablets and GPS devices in rural investigations and surveys.

The activities up to now, the potential areas of work, application:

  • Social, economic and environmental impact of tourism and recreation manifestations.
  • Determining the effectiveness of tourism and marketing activities.
  • Measuring the time, space and behaviour of tourist mobility and the flow of public event visitors.
  • Development of strategic plans at the level of enterprise, site or destination development.
  • Identification of industry problem cases and finding solutions.   
  • Measuring the socio-economic effects of tourism in specific regional areas. 

Contacts:

Iveta Druva-Druvaskalne

Head of Spatial Research Laboratory

E-mail: iveta.druva@va.lv